Keeping up with the Jones'

Kicking the Jones' Backsides

Maya Angelou famously said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” And everyone knows that a sure-fire way to make someone feel good is to feed them something mouth-watering and unforgettable!

That’s why we put so much emphasis on delivering great quality food that’s in touch with current trends, but also serves up lashings of simple, old-fashioned ‘goodness’.

It’s been quite apparent recently, that more than a handful of franchise cafes (big brands), have not kept up with food trends. A lack of innovation and testing of new menu additions makes for a pretty stale offer to the market as the years progress. That simply doesn’t fly with us and isn’t at all a part of the Stellarossa DNA. We have our finger on the pulse, and we don’t miss a beat.

Monthly Specials

One way we do this is by providing the network with fresh ‘Monthly Specials’ to go on blackboards in-store and give the guests something new to try each time they drop in.

Every dish created is then added to the ‘Elective Recipes’ library, which serves as a database of recipes that Franchise Partners can draw on any time for their Daily Specials. Dishes are only approved to be a Monthly Special and then added to the Library after they;

  • Are costed for profitability,
  • Are assessed as operationally sound for preparing and serving in-store,
  • Have a thorough recipe and instructional training,
  • Have established raw ingredient supplies, and prices are negotiated (ideally, they mainly use ingredients already in-store),
  • Have confirmed Kilojoule counts;
  • Have dish photography completed for Franchise Partner marketing,
  • Are confirmed to suit our Brand profile, and,
  • Have Marketing collateral for use on the socials.

A New Menu Every Six Months

The key component to ensuring we remain on-trend in the market and in tune with our Franchise Partner’s needs, is the creation of a new menu every 6 months to roll-out across the network. But it’s not just any old menu.

Our menus consist of an updated ‘Core Range of dishes which are consistent across the group, and then Franchise Partners fill the remainder of their menu as they see fit with dishes from our extensive ‘Electives Library’.

We know that each of our Cafes are different – one size does not fit all. That’s why our Franchise Partners have the flexibility they need, to ensure their menu is exactly what their guests are looking for.

New dishes are created through extensive market research and consultation with industry professionals, food consultants and advisers. Another important channel is the vital feedback we receive from our Franchise Partners who are on the front line every day, and their trusty chefs and cooks. This is all followed up by extensive trialling and testing.

So, the next time you’re sitting down at your local Stellarossa café, take a moment to savour the menu in all its beauty and glory – because just like other famous Wonders of the World, it certainly wasn’t built in a day!