Here are 5 things to get the most from your visit.


Franchise and business opportunity expos are an absolute hive of activity. They can be exciting as it is the epitome of a ‘sea of opportunity’. But the challenge with all that activity, is that you can easily be distracted from achieving anything taking you closer to the goal of business ownership.

Here’s our short and sharp list of five (5) things to help you make certain you get the most out of your time there. We hope it helps!

1. Figure out what you definitely don't want to do.

It might sound odd, but it’s the best place to start!

A very common answer we get to the “What type of business are you looking for?” question of many people at an expo, is “I’m really not sure, but I’m hoping something will jump out at me.”

If this sounds like you, our best suggestion is to start before you go by eliminating the businesses where your’e doing things that you definitely don’t want to do.

For example, if you don’t want to work outdoors, then a mowing run and some mobile business options are probably not for you.

By just knowing what you DON’T want to do, you can already rule out a huge number of potentially distracting options.

2. Figure out the types of things you DO want to do.

Clearly, this rolls on from the above tip, but again, it’s another very simple way to immediately cull and then identify a sub-set of businesses that you can have on your radar.

It’s a simple process of filtering down to a smaller list, but the key to making this work is to be honest with yourself on your motivation, capabilities, and not to mention the capacity to afford the business.

3. What's out there that allows me to directly leverage my skills and experience?

We all want an advantage, something that gives us an edge that others don’t have. Having experience and skills that are able to be directly leveraged into a certain kind of business puts you ahead of the curve from the start.

Even if you don’t like what you are doing in a certain business or industry right now as an employee, it’s always a shame to ignore that experience and skill to get away from it. If you do ignore it, just be aware of it, and be confident you have explored your options.

For example, if you are frustrated or tired of being a teacher, leveraging that to a tutoring or education type of franchise may be the answer – and not getting totally away from the industry.

Consider using it to your advantage by giving yourself a layer of ability into a business that entirely complements that experience.

4. Beware of bright shiny objects!

Commonly referred to as BSO’s, these are opportunities that look and sound amazing, and may even be considered too good to be true. Expos are great with the huge variety of business options you have in front of you in one spot at the same time. But, there is no hiding from the obvious that you also have sales pitches going on all around and at you.

Some of the sales pitches are more slick than others. There is nothing at all wrong with selling a business, but what you will notice is that the better businesses are generally less overt in their selling.

Good franchise businesses are very interested in YOU as a person, and your skill-set and experience. They are after a great fit all-round, for all concerned.

5. Ask lots of questions.

Always ask lots of questions. For example, if it is on your mind, and you don’t ‘get’ how the business consistently makes you, the buyer, an income – then ask for that to be clarified. Drilling down into the details of the concepts via great questions, is the best way to rapidly increase your knowledge and understanding of any business opportunity.

Don’t be afraid to ask a lot of questions!